A social media campaign conceived in 2014 as a way to showcase a love for denim through fashion photography, evolving in 2015 into a campaign to raise money for charity during the holiday season by selling embroidered denim patches with a portion of the profits donated to a charity organization.
The concept for the Denim December logo was to make each “E”, the most commonly used letter in the alphabet, stand out in order reflect our elevation of the status of denim from typical, everyday blue jeans to unique fashion statement.
2014 - Denim December began in collaboration with Michael Dodes, founder of Mill City Men, as a way to experiment with fashion photography and showcase our love for denim. We styled and photographed oufits to highlight denim as a current fashion trend. Each day in December, we shared the photos through social media outlets and encouraged followers to showcase their own denim outfits.
Additional photography by Michael Dodes